Prototyping a new product education tool for Arc'Teryx
Role
Product Designer
Timeline
2026
Project Type
Prototyping, Education, Ecommerce
Status
Prototype Complete
Arc'Teryx designs equipment for movement in the mountains—where conditions shift quickly, and performance depends on how well you adapt.
I created a digital layering guide to translate this expertise into an accessible, decision-driven experience—helping users understand not just what to wear, but why layering matters in changing environments. The goal was to bridge technical product knowledge with real-world use, empowering customers to make confident decisions before they ever step outside.
To achieve this, I focused on simplifying the complexity of layering systems into clear, intuitive pathways for the following user groups:
New and casual users, building a foundational understanding of layering principles and when each layer is needed
Active outdoor users, refining their systems based on activity level, weather variability, and output
Customers exploring products, connecting layering concepts directly to relevant gear within the Arc’teryx ecosystem
By aligning education with product discovery, the guide transforms a traditionally complex topic into a clear, actionable experience—reducing uncertainty and enabling better decisions in the field.
Try the Prototype
This prototype is best experienced on a full-width desktop screen or in full-screen mode for optimal clarity and interaction.
Reflection
This project strengthened my ability to:
Develop interactive prototypes for complex product experiences in Figma
Design within an established design system
Translate technical knowledge into clear educational content
Use digital tools and content as marketing assets
Structure information for exploration and learning
Bridge product education with product discovery
Key takeaway: In prototyping, clarity drives confidence. This was not about showcasing features, but about making complex systems feel simple, intuitive, and ready to use.
Image Copyright Arc’teryx Equipment, 2026. This project is an independent design concept and is not affiliated with, endorsed by, or commissioned by Arc’teryx. All trademarks and imagery remain the property of Arc’teryx.
